ees Europe 2018: Energy storage industry has huge market potential

Munich, November 15, 2017: With the ability to store electricity when the sun is not shining and the wind is not blowing, energy storage systems are one of the key technologies involved in the energy transition and are essential for the integration of renewable energies. According to the latest findings from IHS Markit, the annual installation of new storage systems worldwide is expected to reach 9 gigawatts (GW) by 2025. The growing interest in this area not only reflects the energy storage industry’s vast market potential, but also its relevance to our future energy supply. 80 percent of exhibition space available at ees Europe – Europe’s largest and most-visited exhibition for batteries and energy storage systems – has already been booked some seven months before the 2018 event opens its doors. 2018 marks the first time the industry meeting will take place under the umbrella of The smarter E and in parallel with other leading energy exhibitions.


From storage devices for homeowners and technical solutions for distributed storage systems to large-scale storage solutions for commercial and industrial applications, the market potential of energy storage is enormous.

More than 55,000 domestic storage systems had been installed in Germany by the end of 2016. This figure is expected to rise to around 90,000 by the close of 2017, meaning that Germany holds the dominant position in the European market. According to EuPD Research, the storage market is anticipated to continue enjoying growth in both Germany and Europe in the future as well. Falling solar power feed-in tariffs, the steep electricity prices paid by consumers and the high overall capacity of renewable energy plants in operation in Germany make the country an attractive market for energy storage systems.

Huge market potential of commercial storage devices

Domestic solar storage solutions are not the only storage technology in demand, as the popularity of battery systems for commercial use and for balancing power installed by energy suppliers is also growing in Germany. According to the latest study by Macrom, manufacturers of commercial storage solutions are reporting growths in turnover of more than 400 percent in comparison to the previous year. “The main driving force behind this positive trend was storage systems that utility companies put into operation last year to stabilize the grid, in particular by providing primary balancing power,” explains Dr. Georg Seidel, Senior Consultant at Macrom Marketing & Consult.

There is a sense of optimism among stakeholders in the commercial storage sector. “The commercial storage market is growing yet still holds sufficient untapped potential,” says Daniel Hannemann, Managing Director at TESVOLT GmbH. “At ees Europe, we find the very contacts we need to support the development of sustainable solutions for industry and commerce. This is important because although industry and commerce are the largest consumers of energy, there is often a lack of innovative and efficient storage solutions in this particular area.” Besides storage devices, visitors can find further intelligent solutions for energy use in industry and commerce at the EM-Power exhibition taking place alongside ees Europe.

Startups and young companies are the market leaders of tomorrow

From specialists in energy storage and e-mobility to experts in intelligent energy management, startups and young companies will present their innovations at ees Europe and Power2Drive Europe, the new exhibition for charging infrastructure and e-mobility held at the same time, at the shared booth sponsored by the German Federal Ministry for Economic Affairs and Energy (BMWi) in hall C1, booth C1.140. Companies will also exhibit together at additional shared booths focusing on a range of topics, such as battery production technologies, hydrogen, fuel cells and power-to-gas. What’s more, the international nature of ees Europe will be highlighted by country-specific shared booths featuring exhibitors from Italy, China and Taiwan.

The smarter E – a new platform bringing together all key areas

The global energy world is undergoing a radical transformation. The digitalization of the energy sector and the intelligent connection of electricity, heat and mobility have become the special focus of a revamped energy industry. Against this backdrop, a new platform is being launched to bring these key areas together. Known as The smarter E Europe, this new umbrella brand will see four energy exhibitions take place in parallel from 2018, with the leading exhibitions Intersolar and ees Europe being joined by two additional events: Power2Drive Europe and EM-Power. In future, the exhibitions will shine the spotlight on e-mobility and intelligent energy use in industry and commerce.

By establishing the new umbrella brand The smarter E, the organizers have taken a logical step towards building a new energy world. With their exhibitions, conferences and forums that cover all the important aspects of the energy value chain, they have created a special meeting place for the pioneers of the energy industry.